Everything that is now widely accepted as awesome was once new and innovative, and at some point in history, was probably thought to be odd.
Someone has an idea, and thinks, Hmm, no one’s ever done that before. They get all excited, but when their enthusiasm is met with weird looks and comments like, Err, are you sure about that?, they think twice about jumping in. However, the brave minds who ignore the naysayers and forge ahead in all their unconventional glory often pave the way for great new ideas to become a part of the world we live in. I absolutely love it when this happens in the world of fashion. I shudder to think of what my wardrobe would be if that first woman hadn’t said, I’m wearing pants today, and the world will just have to deal.
Dawn and Samantha Goldworm
One such beacon of newness is a field called olfactory branding – the art of creating a brand identity has now been extended to include scent.
Fashion's Fist 