Elle + BlackBerry: Style Reporter 2013 – The Semi-Finals

Elle magazine style reporter 2013 semi final modupe oloruntoba

Elle + BlackBerry Style Reporter 2013 Semi-Finalists

I had just gotten back from a Lion’s Head hike with some friends on Heritage Day when I checked my phone and saw a post from a friend on my Facebook wall, congratulating me. I was confused for a second, but I caught on after reading a tweet from the same friend a few seconds later. I made it into Elle’s Style Reporter 2013 semi-finals! Continue reading


It’s Chilled: People’s Revolution pulls out of David Tlale show at New York Fashion Week

Fashion in New York, especially this week, is something else: beautiful, innovative, & powerful. It is an amazing world, but even as an observer, you can see that operating in it really only comes down to three simple things:

1. Work hard to get your foot in the door.

2. Work harder to make sure your foot stays there.

3. Don’t mess with Kelly Cutrone.

South African designer David Tlale, albeit accidentally, broke the third rule this week when he failed to make good on a payment to Kelly’s famed fashion PR firm, People’s Revolution. Miss Cutrone being, well, Miss Cutrone, such errant practice could not go unpunished  unaddressed. In an email sent to show guests (shared by Fashionista.com), People’s Revolution announced the following:

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Things I learned at Zando



As an industry placement project my class got to take on real-world experience for a month at different establishments. We had the option of being placed by our lecturers or finding our own places to work. Some students went to retailers like Woolworths and Keedo, some went to high fashion brands like Gavin Rajah and Rosenworth, and a few even worked in couture, one of them with Hendrik Vermeulen. I decided a while ago that I’m not going to be a designer right away, so I wanted to make sure I got experience that aligned with that, widening my portfolio a bit, toward trend forecasting and fashion journalism. A former classmate is the assistant trend forecaster at South African online retailer Zando.co.za, and when I asked her to send me the contact details of their HR department so I could ask about applying for a placement there, she got back to me by telling me she’d get me the job! Thanks Zak, it was super awesome of you. So for 4 weeks, I assisted her with research and compiled trend reports, and it was great. I miss it now; the pace, the work, the orange floors. But it had to end, since we still have graduate collections to finish, history papers to write, and business classes to suffer through. So here’s what I learned at Zando:

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The Dress Doctor

I first heard of Edith Head a couple of years ago, when my uncle started sending me fashion magazines from the USA. In one of our chats, we’d talked about fashion films; we both love movies. He said he would try to find a few Edith Head movies to send me. I looked her up immediately and I was shocked.

34 Academy Award nominations. 34.Who does that? And who actually wins 8 of them?

I found a few of her famous quotes, read a bit about her relationships with the amazing people she dressed (Everyone from Audrey Hepburn to Zsa Zsa Gabor), wrote down the names of a handful of the 437 films and TV shows she worked on, and resolved to do more investigation later. I didn’t do much; she came up in a fashion history project once, but that was it. Then yesterday, I found myself in the fashion section of my campus library, looking for something to occupy me while I get my hair done today – it’s always a whole day affair. I found this:

Edith Head Dress Doctor

The Dress Doctor – an adaptation of the Edith Head bestseller.


Perfect, I thought. It’s time I got to know the Dress Doctor a little better. 

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